Why Direct SMS Messaging Works
Mobile marketing works because you are sending promotions, or
information, to participants that WANT to be part of your
program. Other forms of marketing are not as targeted, and
therefore are not as effective as SMS direct messaging. It is a
much more focused approach to reaching people where they live in
today's technology world. Your audience is already using this
medium, and is comfortable with it. Their cell phone is an
intimate part of their every day life, they always have it with
them ready for communication.
People buy cell phones to make their life easier, and you make their life easier by sending them time-relevant material they are interested in. Your audience is always available, always online, and always tuned in. Your messages are perceived more personal in comparison to ads in a paper or on a billboard. It is a personal experience that you can create anytime, the store is always open.
Your messages can be extremely viral in that they tend to remain on the phone and get passed from one person to another. Good news travels well, and before long you will find customers opting in to to your program by referral. That is the power of broadcast marketing with 1 to 1 interactivity. Plus, 96% of all text messages are read, usually within 10 minutes of reception. |
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