SMS stands for “Short Message Service”. The short portion of the term comes from the fact that messages have a maximum length of 160 characters. Text messages are not email and are sent and received on cell phones. Synonymous terms are Texting, TXT, SMS, and Text Message.

SMS Mobile Marketing in simplest terms is the practice of leveraging this technology to reach an audience in a group or mass manner. Platforms have been developed to allow a single person to send text messages to multiple recipients quickly and efficiently either from a PC or mobile phone. Not only is it a marketing tool, but is also being widely used by large groups & organizations to share information or alerts.

Currently, there are approximately 30 billion SMS messages sent globally each month, with the majority of that traffic occurring in Western Europe and Asia. In North America most major cellular providers offer either one-way or two-way SMS to their subscribers. With one-way service, you can receive messages; while with two-way service, you can both receive and send messages. A short code is required for two-way messaging.

One message to one recipient is equal to one credit used. If you send one message to 50 different cell phones at the same time, that would be 50 credits.

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