How Does The SMS Text System Work?
When you sign up, you will create a keyword, which is your specific code
identifier within the Quiext system. Customers or group members use that keyword when joining your program. You are the only
one that can use your specific keyword in our system. Customers or group members Opt-in
(subscribe) to your program in one of two ways.
The quickest is for them to send a text message to our shared short code
41513, with your keyword in the message area. Shortly after they send the text,
they ideally will get a text back thanking them for joining, and at your
discretion, also receive a coupon or other form of reward. They simply respond
to ads on your posters, tabletop tents, flyers, etc., and automatically get
added to your database.
|
Customer sees
promotion and responds |
In less than a minute, customer receives welcome
message plus reward. |
|
 |
 |
Another way you might solicit potential subscribers is running promotions that
require them to fill out a form that will include their cell number. You state
on the form that they are consenting to be added to your database as well as
being eligible for a drawing. You then manually enter those numbers into your
database.
By now I am sure you realize that the most important part of your SMS program
is growing your database. The more proactive you are in doing this, the quicker
you can see better results when you run future campaigns. You can then send out
text messages to all the subscribers in your database at once, or only to
specific groups.
The most important part of the
whole process is to get your customers' permission to send them text messages.
It would be disastrous to have a
customer feel like he was being spammed by you, and there are laws against it as
well. Cell phones are very personal to people. This means that they will be
extra unhappy if they receive unsolicited messages, but it also means that they
will pay more attention to the messages that they agree to
receive. This is what makes text message
advertising so powerful. The collection of
the database of customers can be accomplished in many
ways:
Online - sign up
at www.yourwebsite.com
Email - email your
customers about your new VIP club and include information on how they can
join.
Phone - call your
customers directly and invite them to join
Direct mail - send your
customers an invitation to join or include
club details in your next mail ad
Print communications -
include sign-up details in your newspaper
ads, flyers and other printed
materials.
In person - invite your
customers to join when they are in your
place of business.
Once a database of opt-in
customers has been collected, you are ready to
begin the Text Message Marketing
Campaign.
be longer than 160 characters.
Choose Recipients from the
database of customers that you have
been collecting.
Send the Messages immediately
or schedule them to be sent at a
later time.
These 3 steps are simple and
straightforward to complete. This system does not require any special training
whatsoever.
Growing your database is really very easy. Everyone likes to be part
of a special group, and receive special discounts only available to members.
