Hair & Nail Salon Case Study

When clients pay on their way out, ask them for their cell phone number, and tell them you will use it to send out occasional specials and reminders. You enter the phone number into your Quiext account and put them on a stylist based list.

By checking the schedule each morning you can see when one stylist has a very light appointment schedule, and send a message to all their clients with a 10% off coupon if they come in that day. If they were planning on coming in within the next week, they would probably jump at the chance to get 10% off providing they have time. Promoting quiet times during the week spreads the workload. Utilize discounts or coupons for those times to increase traffic. Market new salon products and services.

Salons keep track of how often customers come in for service. Using this kind of text message marketing program, the average number of times they come in per year would go up. If you can get them to come in once or twice before they normally would, you would increase the amount of times they get serviced, therefore increasing revenue.

Send text cancellations of customer appointments when a stylist has to be absent due to illness or other reason. If you have specific customers that consistently forget their appointments, you can utilize the Quiext scheduler to remind them of their appointments.

Hair and beauty salons whole livelihood depends on customer loyalty, as do a host of other businesses. Text messaging is the most exciting loyalty tool and marketing channel available at the moment – it is more effective than direct mail, traditional advertising, and email.