Bars & Clubs Case Study

Here is the ideal study to implement  the VIP Club group of opt-in customers.

Patrons are easier to reach, and possibly get back in during slow periods. Give them special advance notice, or suggestions to arrive early for possible crowded special events.

Using the club's existing marketing efforts as a springboard, the SMS mobile marketing program can be integrated easily. Encourage patrons to opt in to any of several mobile groups. One could be happy hour only information, another group could be music oriented, and yet another could be any other general information or coupons from the club. With response rates of 14-16%, it doesn't take long to see results of your campaign.