Auto Dealer Case Study

If you are ready to reach a larger audience, grow your customer database, increase sales, maintain customer relationships and track all of these marketing efforts, then the technology in the Quiext SMS marketing program can help. Quiext can provide this technology mobile marketing solutions. The recommendations below are just a few of the endless possibilities available through the Quiext mobile marketing platform:
 

1. Include information about your SMS program in  your other advertising mediums. Trade publications, newspapers and websites can all be used to invite readers to text a keyword to Quiext's short code.

Example: Text AUTO to 41513 might return: 

	Receive additional details of a sale. Where a vehicle is advertised for sale, the customer can be instructed to include a keyword and sub-keyword ("AUTO 1045") to text in and receive back photos and additional details of that particular vehicle as well as a link to the dealer's website or the option to call the sales person directly.
	Receive special discounts for a sale. Include a discount incentive to encourage an audience to text in to build your opt-in database. For example, the promotion might read: Text AUTO 1045 to 41513 to receive 10% off the sticker price of this vehicle and receive additional information. This encourages viewers to take immediate action, and the reply could include the discount coupon as well as give more details for the vehicle, provide a link to a website or a direct number to speak with a sales person. Additionally, follow-up texts can be sent to this opt-in customer to keep the dealership on the customer's mind. And, once a sale is completed, there could be an offer at the dealership or within the sales paperwork encouraging the customer to sign up for regular service reminders and get the first oil change free. This way the dealership creates a continuous relationship with the customer who is reminded and now has incentives to bring their vehicle back to the same dealer. The customer has the information, reminders and discount codes conveniently on their phone.
	Receive alerts regarding service. As briefly mentioned above, service centers may utilize Quiext by placing an offer within their ads, displays within the shop or flyers included with sales paperwork where a customer may opt to receive service alerts by text message. EXAMPLES:  Updates of work being performed, Confirmation of charges, Notice of completion and pick-up time. This would minimize time required for staff to answer routine queries. The replies could also include suggestions of additional services available, reminders to book a future service or vehicle maintenance tips. Since this  information is conveniently on the customer's mobile device, it may help cut down on missed appointments or allow for timely cancellations. The overall effect is an increase in the efficiency of the service center.

2. Grow your customer database by adding mobile numbers through opt-in text campaigns. Communicate with those opt-in text customers and send them to your website to shop for vehicles, book services, or take advantage of special deals and offers.
 

3. Text Promotion. Offer your audience a chance to text into the short code a keyword as specified in your advertisements in order to win a giveaway of some sort.  It could be anything from an oil change to a vehicle.

An example ad might be: Text FREEOIL to 41513 to win FREE Oil changes for the next year. The first 100 people to text in will be entered in the drawing for 12 months of FREE Oil changes.

Now, your service department has 100 new people that can be solicited for future service offers, as well as leads for your sales staff.

These are only suggestions of how to utilize Quiext within an automobile dealership. There are many other ways to implement our SMS program, and we would love to hear from you.